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NOTHING EAR 1 - IT'S SOMETHING ;)

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           Earphones have become one of the most essential pieces of tech in everyone's life. Whether you are gaming, watching movies, listening to music, and even while attending online classes, you probably need a pair of earphones.  When you think of earphones, the first image that might appear in your mind is a pair of  earphones with a glossy white finish and a typical charging case. Only a few companies tried to make earphones look unique, but none of them nailed it. But "NOTHING" did! NOTHING is a London-based consumer technology company that is on a mission to remove barriers between people and tech that we all use by designing intuitive tech gadgets to bring back artistry, passion, and trust. Carl Pei , one of the founders of OnePlus , decided to leave the company and create a new tech company called "NOTHING".   NOTHING released their first earphone called the "EAR 1"... The transparent earphones! There's been so much talk and hype...

Where are BEATS hiding?

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         About 5-6 years ago  Beats headphones were almost seen everywhere. I saw people wearing these set of headphone while jogging, driving, etc. Also not to forget about the adverts that we used to see of celebrities like Justin Biber, David Guetta who showed off their own set of custom headphones! Beats was founded by an American rapper called Dr. Dre along with Jimmy Iovine. Beats were neither the best headphones to buy and didn't have good value for money but they just targeted the market by providing celebrities custom headphone and ask them to showcase them over adverts.  At that time Apple released their AirPods which came with a set of earphones that sounded very low. So, this company made their products sound more premium. Thereby people started buying these headphones. Beats gained almost 70% of the headphone market! Beats also started their music streaming platform So, how can this massive company go wrong? In 2014 Beats was bought ...